Not only the design of your advertising material is important, the type of paper you choose plays an important role as well. Which paper fits with your company?
When designing a corporate design or creating advertising material in general, one pays attention to a lot of things: an informative yet appealing logo, the shape of certain design elements, different colors to highlight a certain content, fonts, statements of photos, etc.
These are all important aspects of convincing advertisement material but way too often, one aspect is all but forgotten: the type of paper used!
Appearance and haptic of are very important and should be picked accordingly so it matches your company.
What, for example, is a natural cosmetics company going to do with business cards made from plastic? What impression will a brochure for a concrete company leave on potential clients if it’s printed on very thin paper?
There are plenty of different options:
- Natural paper
- Paper made from plastic / PVC
- Paper that is enhanced with foils or lacquers
The selection is wide, which means every company can find their perfect fit.
For most companies, everything is more or less a matter of price. However, advertising material that suits your company doesn’t always have to be extremely expensive. You should definitely consider comparing prices of printing offers for different types of papers.
And one thing should be considered most of all: your paper’s haptic, texture and shape, can easily accentuate your company in comparison to the competition’s advertising.
Have you already given the paper for your advertising material some thought?
We have a variety of paper samples at our office. We will happily provide a free, non-binding consult. Just contact us!