It is difficult to reach a number of readers on Facebook nowadays without paying for ads. Here are 10 tips to increase your outreach without spending any money.
1. Invite your friends
Do all your friends know about your Facebook page? Invite them to like and share your page to give you more followers and help you reach more people who would otherwise not know about your business.
2. Experiment with different types of posts
Try to find out what type of posts your followers like best by testing different kinds of posts and reviewing the statistics to see what was successful and what was not.
- Posts with short text
Be creative and surprise your fans with different posts from time to time.
3. Stay up to date
Publish information about current topics. You can talk about:
- Trends in your industry
- Current customer projects
- Anything related to the season of the year
- Political happenings
4. Publish your posts at certain times
Take a close look at the Facebook statistics and find out when your followers are online. Make sure you publish your content when they are using Facebook; pay attention to time zones.
5. Interact with your fans
Facebook posts with many likes and shares get a better outreach. Therefore try to interact with your fans. Talk to them, ask questions, start a conversation.
6. Publish content regularly
It’s important to post content on a regular base. Once a day is a good start to be seen by your followers.
7. Like other pages
You can do a local or national search for other businesses on Facebook. See who is out there and like other pages.
8. Like and comment other posts
Facebook is a big online community. Be a part of it! Like and comment posts of other companies and interact with people. Make sure you take sometime to write comments. Don’t just say “great“ or “wonderful“. Let people know why you like a certain post.
9. Join groups
A lot of Facebook users join groups for certain topics. Do a quick search to see which groups fit your industry and join them. You can share your content in those groups and talk to people about certain fields of your industry.
10. Advertise your Facebook page on your website
Let all your website visitors know about your Facebook business page. Link your website to your Facebook page and mention your presence on social networks as often as you can.
Unfortunately there is no master plan to increase your outreach on Facebook as fast as possible. As you can see, there are many different ways to success, but not everything works for every company.